The emergence of one-stop mega stores in the mid-to-late 20th Century changed the way the world shopped and ate. Selling everything from lawnmowers to deli products, the ‘convenience factor’ became an overriding influence.
From sliced bread to pre-peeled and segmented oranges, the link between the origin of produce and the end consumer became more and more fragile to the point where the consumer was completely removed from the reality of their daily bread. The massive scale of these operations and the efficiency of their logistics undoubtedly led to compromises in quality – food had to look good, cost less and last longer by any means.
Since the dawn of the 21st Century there has been a conscious shift away from the perception that convenience is king. As the impact of modern mass production practices on the environment and our health has come into focus, the trend has started to reverse itself. Provenance, sound environmental practices, natural, healthy and organic foods have re-emerged as local fresh food markets have started popping up everywhere from the suburbs to inner city locations. Carolyn Martin, co-owner and marketing director of Creation remarks on the market culture she experienced on a recent trip to London:
“It really is amazing to see the transition that has happened. The trendy coffee shops and fast food stores are all rebranding and repositioning themselves to appeal to a new generation of consumer that places provenance above convenience – this is ‘slow food’, not fast food. There was a noticeable ‘bustling market’ atmosphere as I was emerging from King’s Cross London Underground – not to a group of housewives but rather a swarm of smart suits all mobbing fresh food street stalls.”
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More Highlights and Happenings on the Creation Calendar
Ranging from fun functions and sensational shows on the Creation Estate to maintaining a strong presence at prestigious wine events, we love to see you there! Here are some of the latest attractions.
24 to 27 September 9h00 – 18h00 daily: Kamers vol Geskenke, Curro Hermanus Private School Creation is coming to Kamers with a variety of options such as memorable wine and food pairing, wine tasting and a wine and food theatre. Chef Nic van Wyk of Kokkedoor fame will be presenting delectable dishes to complement the Creation wines. For more information click here or contact Dieter Odendaal at firstname.lastname@example.org.
26 September 9h00 – 13h00: Hermanus Country Market, Hermanus Cricket Club Hermanus A small market with a lot of soul. Where good friends meet, hug and eat…an amazing array of fresh organic produce, homemade delicacies, artisan breads, probiotic yoghurts, handmade cheeses, home smoked fish, happy hen eggs, and wheat-free bakes and local wines. For more information click here or visit their facebook page
25 and 26 September 18h30 – 22h00: Matt Manning’s One Ingredient, 7th Floor Innovation Centre, Black River Park, Observatory An interactive monthly dining experience designed for those who are as excited about what goes in to creating a beautiful dish as they are about eating it.
15 October: Wild Peacock Gourmet Dinner, Wild Peacock Food Emporium, 32 Piet Retief Street, Stellenbosch. Bookings: email@example.com
26 & 27 September 11h00 – 19h00: Casalinga Festa de Primavera, Rocky Ridge Road, Off Beyers Naude Drive, Muldersdrift Visitors will be treated to a fantastic selection of fine wines from 20 estates, olives, craft beer on tap, artisanal foods and crafts, as well as live music from some of South Africa’s top bands. Adults R250, Children under 12 R90. For more info and to book, click here.
30 Sept – 6 Oct: Tierlantyn’kies, 3Ci Zwavelpoort Atterbury Extension, Pretoria Be sure to join Creation for this celebration of creativity! Apart from the more than 60 exhibitors selling a variety of goods, there are many food and deli stalls offering an assortment of delicious treats! Tickets at the entrance. For more info go to http://www.tierlantynkies.co.za.