Here with a Loaf of Bread beneath the Bough, A Flask of Wine, a Book of Verse — and Thou …

– Omar Khayyám

Through the ages, many a poet has waxed lyrical about wine. And not only poets … Eric Asimov, acclaimed wine writer for the New York Times, admitted in a recent article to being “… a romantic about wine. I don’t mind saying it.” And why should it trouble him to admit to a certain romanticism towards wine? Wine appreciation often evokes memories and emotions, transporting us to higher realms. Therein lies so much of the joy of wine drinking.

Our Creation blog often seeks to demystify wine – week after week we look at the impact of terroir, winemaking styles, the complexities of fermentation and barrel maturation. This does far more good than harm as many wine drinkers are intimidated by wine. Informing and educating them encourage a more experimental, open-minded relationship with wine.


Yet, although knowledge of wine can certainly enhance its appreciation (and it is true, we have discussed many technical aspects of wine in the blog over the last few years to this very end), it is also true that not everything needs to be (nor should be) quantified and broken down to its simplest form to be enjoyed. Winemakers are an interesting example of this. Here is someone who invariably drinks and tastes wine on a regular basis and at every stage of its evolution, someone who in all likelihood understands the minutiae and nuance of every bottle he has a hand in producing.

Yet when Jean-Claude (JC) Martin, winemaker and viticulturist at Creation is asked what makes wine special to him, he replies: “When a good glass of wine asks more questions than it answers, I’m interested.”


So even someone with decades of experience, someone whose job it is to understand wine, revels in the mystery, readily accepting that a certain je ne sais quoi is often responsible for its brilliance. The reason is quite simple: wine is hardly ever consumed clinically: in a vacuum, in isolation. The average wine drinker does not analyse and dissect every sip of wine, drily trying to understand what has led up to that point. The average wine drinker is more interested in the people around them sharing the bottle. Wine it seems has a memory, absorbing the conversation, the view, the food, the energy and the mood of the gathering – only to reflect this all the next time you open a bottle, radiating the qualities that the consumer have imbued upon it, to be enjoyed time and time again.

It is often said that wine is the official beverage of romance. And yes, if truth be told it was indeed wine that brought Creation owners JC and his wife Carolyn together.

The tale of how they met and fell in love, spans continents and could fill volumes. Suffice to say that in the autumn of 1999 they were married on St Peter’s Island on the Lake of Bienne, Switzerland, in the monastery where the famous philosopher Jean-Jacques Rousseau once lived.

How romantic is that? Click here to read more.

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