Creation: A Global Vision in Action
Both at home and abroad, our Creation team has been bringing our 2025 theme of ‘Connect, Collaborate and Innovate’ to vibrant life. Our simultaneous global activities showcase not only our exceptional wines, but also our philosophy that transcends borders.
From Durban and Pretoria to Zimbabwe, the UK and Norway, please click here to read about our recent travels, building meaningful relationships that transform wine lovers into lifelong friends.
We would like to express our heartfelt gratitude to Forbes Japan columnist Maki Nakata for her outstanding article on South African wine tourism. Published this week, her article beautifully captures the essence of what makes our wine business special during this pivotal time when we’re focusing on experiences rather than just consumption.
Not only is Maki’s portrayal of Creation Wines thoughtful and moving, but the way she contextualises South Africa’s position in the global wine tourism landscape—particularly our vision to become ‘the most authentic and diverse wine tourism destination in the world’ by 2030—shows a deep understanding of where we’re headed as a business.
Her observations about the importance of human connection in wine tourism, and the value of ‘soft education’ in engaging new generations of wine enthusiasts, are spot-on. They also align perfectly with what we’re striving to achieve at Creation.
For the original article in Japanese, please click here.